Real Estate Agents Get Creative

When a couple decided to sell their $10 million home in Fort Meyers their agent had to get creative. She wrote a press release optimized for social media to reach buyers everywhere, not just in the Fort Meyers area. Her press release included a link to a webpage where buyers could print a $1 million coupon off the price of the house. She also embedded a YouTube video with a tour of the home, a link to a webpage dedicated to that home, and plenty of social media tools to share the story. She planned to contact reporters to spread the word, but discovered that the reporters already found her press release and were able to get all of the information they needed from the website without wasting anyone's time making phone calls. At the time this article was written there was no news about the home being sold, but she is way ahead of the competition!

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